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Advocacy and awareness campaigns are vital to reducing drowning’s disproportionate toll on marginalized communities by spotlighting cultural, economic, and accessibility barriers to water competency. By amplifying stories, resources, and policy recommendations, these initiatives empower families and local leaders to prioritize swim education, pool safety, and rescue readiness. They also challenge stereotypes and foster recruitment pathways—scholarships, mentorships, and targeted outreach—to diversify lifeguard, instructor, and aquatic management roles. As a convener and champion, Diversity In Aquatics leads these efforts by partnering with community groups, training Water Safety Ambassadors, and advocating for inclusive programming and infrastructure. In doing so, the organization not only saves lives but builds trust, equity, and resilience—ensuring every community can safely enjoy and benefit from aquatic environments.

Since 2022, our campaigns have reached over 27,500 community members and helped in the rise of underserved populations towards becoming aquatic professionals.